December 29, 2006

I acquired a Wii two days ago, and now I’m sore all over.  Wow.  I haven’t been this excited about video games since the original Metroid.  Other people have written better reviews than I ever will — I just wanted to let other Wii-endowed folks know they can say “Hi!” by sending me (or the lady) a note on our console: 3402 4700 1845 3070


Shopping Comparison Redeux

December 4, 2006

The International Herald Tribune has an article on a new breed of shopping comparison sites, competing against Shopping.com, ShopZilla, and PriceGrabber. From the article:

Jellyfish, TheFind and MyTriggers … are taking advantage of what some executives say is increasing discomfort with the pay-per-click model, which has grown more expensive as marketers bid more aggressively for premium space alongside search results. On these new sites, advertisers typically pay only when someone actually buys something or when users view an ad, as will soon be the case with TheFind.”

Instead of cost-per-click, these new shopping comparison sites charge per conversion. Jellyfish, in particular, is doing something very cool: merchants bid for placement for specific products (like iPods or snowshoes), and a significant part of their bid is credited to the shopper as a discount on the item they purchase. It’s a good deal for merchants because they can control exactly what their conversion costs are, and it’s a great deal for shoppers because they save a little extra cash.