March 8, 2007

“The newspaper business is based on a model of information scarcity.”

Paul Gillin, 2007 New Communications Forum

Bummer for the big newspaper industry.

However, he asserts that small community newspapers will find a new life, as small run printing costs are going down, we have increasing access to publishing tools and services, and the content is much more relevant to the markets they serve.


2 Responses to “Quote”

  1. Sandra Says:

    I didn’t catch this talk by Paul, but agree. Mind you, I don’t think we’re going to lose all national papers, I think they’ll go down in number. As for regional papers, I think we’ll actually lose those, and the “altenernative” press (like Willamette Week in Portland) will become the go-to papers. They’re written more conversationally, cover more interesting topics, aren’t as influenced by local politics and are plugged-in. I read the Sunday Times and WW.

  2. Peat Says:

    One of his interesting statements is that although big newspapers are in the decline … magazines are still going strong (if not growing). The significant difference is that big daily newspapers are all about feeding a limited set of current events to a national audience, whereas magazines are highly targeted and report on larger issues and/or provide a “richer” experience (big glossy photos, etc.).

    Targeting is key. Local newspapers scratch that itch in a way USA Today usually can’t.

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