E-Commerce Design Hit List

April 19, 2007

Building an e-commerce site?  Want to figure out what features to focus on?  Jakob Nielsen has a quick Top 10 list for “high profit redesign priorities,” backed up by a rather shocking amount of research on the subject.  Granted, you’ll have to pay for the in depth reports, but the summary is free.

  1. E-Mail Newsletters
  2. Informative Product Pages
  3. High Quality Photography
  4. Product Differentiation and Comparison
  5. Support for Reordering
  6. Simplified Text
  7. Catering to Seniors
  8. Gift Giving Support
  9. User Testing

Read s’more … 

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